Scheme offers European developers discoverability boost

Amazon launches Appstore Developer Select programme in UK

Amazon has launched its Appstore Developer Select programme in the UK, Germany, France and Spain.

The free scheme gives developers who optimise their games for the Amazon Appstore and Fire OS a marketing and discoverability boost.

These apps will receive premium placement on the Amazon Appstore, 500,000 ad impressions on the Amazon Mobile Ad Network for a US version and inclusion in the Amazon Appstore Coins Reward category.

“Mobile app developers have told us that getting their apps discovered across the numerous devices customers are using is one of their biggest challenges,” said Amazon Appstore and games VP Mike George.

“With the Appstore Developer Select programme, we’re addressing these discoverability concerns by providing developers with enhanced merchandising opportunities. In addition, we’re helping drive sales by offering Coins rewards on high quality, engaging apps for customers.”

More details can be found on the official website.

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