New venture by Kindle firm pays free-to-play developers based on the minutes gamers spend with their titles

Amazon Underground introduces new ‘pay-as-they-play’ business model

Amazon has launched an interesting new initiative, Amazon Underground, that looks to shake up the free-to-play space.

The app plans to offer games and software for Android and Kindle Fire devices that are 100 per cent free – no in-app purchases. 

This is accomplished by an intriguing new business model: Amazon has agreed with developers that take part in the programme that payment will be based on how much time gamers spend on these titles. 

In a letter explaining the new Underground venture, the firm writes: “We’re paying [devs] a certain amount on a per-minute played basis in exchange for them waiving their normal in-app fees. To be clear, we’re the ones picking up those per minute charges, so for [consumers] it’s simply free”.

Amazon adds that Underground is a long-term proposition rather than a one-off promotion. Titles already available include Frozen Free Fall, Star Wars Rebels: Recon Missions, Angry Birds Slingshot Stella and Looney Tunes Dash.

About MCV Staff

Check Also

All the pics from our IRL event last week!

All the photos from the industry's comeback event