amBX signs up as Dare to be Digital sponsor

amBX has joined forces with Abertay University and Channel 4 to support this year’s Dare to be Digital student game design competition.

The deal means that the student teams will be given amBX development kits and technical support should they wish to incorporate the ambient technology in their games, and will be able to show off their games at the Dare ProtoPlay event with amBX peripherals.

“amBX-enabling Dare to be Digital is part of our dedicated grass roots campaign to nurture and support young computer game development talent,” commented Jo Cooke, chief marketing officer, Philips amBX.

“The UK is a world leader in the game development industry and amBX will be supporting our future captains of industry every step of the way. We’re really looking forward to seeing the many different innovative amBX effects that our young game developers are going to create in their games.”

Paul Durrant, Dare to be Digital project director, added: “The support from Philips amBX represents a fabulous opportunity for the Dare teams to deploy amBX in an innovative way. Giving the teams the chance to work with an industry standard technology to enhance the player’s experience is the type of opportunity that makes Dare to be Digital such a distinctive competition.”