Outspoken free-to-play advocate starts consultancy business

Ben Cousins leaves Scattered Entertainment

Ben Cousins has left Scattered Entertainment to pursue a job as a free-to-play games consultant.

The former EA Easy general manager joined the Swedish outfit in 2011 as GM. Cousins also held the role of head of European Game Studios for the developer’s owner DeNA.

During his time there the company developed titles such as mobile shooter The Drowning and focused on the free-to-play market.

Scattered co-founder Senta Jakobsen will now lead the studio moving forward.

Ben Cousins’ new consultancy business will offer advice on product strategy, design, game launches, live operations, project management and studio structure.

"When we set up Scattered with DeNA it was very much built around the idea of exploring three specific products: shooters aimed at different demographics," Cousins told Games Industry International.

"The Drowning was our mid-core game, Lawless was our casual game and Isolani was our core game. We’d gone through that first [period] of exploration and my co-founder, Senta Jakobsen, is so strong at running the team that this seemed like a good break point to move on and let those guys move into a new strategic phase."

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