UK independent studio Blitz has added a new advergaming team to its Arcade division.

Blitz forms advergame team following Burger King success

The move comes following the success of games it made for Burger King – the developer produced three games that worked on both 360 and original Xbox which were sold through restaurants. So far the promotion has sold 3.2m units at $3.99 each – and Burger King recently said the games contributed to an uplift in its Q4 profits.

Since then the studio has other enquiries to produce similar products for other brand-holders – and so has set up its own advergaming team to handle future productions. the studios has hired John Jarvis to take the reigns of a group which will sit in Blitz’ Arcade division.

Jarvis commented: “This is an area that has huge potential particularly as the new consoles will live in the lounge and become the focal point of home entertainment. In-game advertising has begun to make in-roads but having a brand fully interpreted in a fun, compelling gaming environment is a much more powerful, longer-living and creative option.”

Philip Oliver, CEO of Blitz Games added: “Brands and advertisers are continually looking at ways to keep their messages relevant to current and future generations of consumers, clearly videogames hit a large and continually expanding demographic – and the growth of online gaming will offer very interesting possibilities for advergames including: live tracking of consumers habits; likes and dislikes of players on an unprecedented scale.”

About MCV Staff

Check Also

When We Made… Returnal

Harry Krueger and his team at Housemarque sent gamers on a trip to time-bending cosmic horror planet Atropos last year. Vince Pavey met with the game’s director and tried not to lose his mind while learning about what it was like developing that nightmare fuel