According to research carried out by mobile game publisher I-play, online casual gamers are twice as likely to play mobile games than those who don’t.
Figures from M:Metrics suggest that the average of North Americans who play mobile games is 20.5%, whereas I-play’s figures – which come from a poll of 1,000 online casual game players with a roughly even spread of ages – show that 38% of their customers play mobile phone games.
David Gosen, president of I-play commented: "The frequency with which online casual gamers play is noteworthy and the fact that this group have twice the propensity to play mobile games as the average mobile user is hugely exciting and positive for the mobile games industry.
"Further potential is shown by the fact that nearly half of people surveyed would want to play their favorite online game on mobile, providing another positive indication of the cross-pollination opportunities between the two gaming communities. This reinforces our position first company to deliver global, integrated casual-games solutions across the ‘three screens’ of PC, mobile and iTV."