Historic Japanese studio leads industry sales in 2010

Develop 100: Nintendo reclaims top spot

Nintendo has landed first place in the list of the world’s most lucrative game studios, published in the 2010 Develop 100.

The last time Nintendo reclaimed the top spot was in 2008, having finished in second last year behind Blizzard Entertainment. The Kyoto-based studio also took second place back in 2007, falling just behind FIFA studio EA Canada.

This year Nintendo made its rise to the top an emphatic one, taking a whopping £203.63 million in UK sales across 2009. That sum amounts to nearly half of the combined sales of all Japanese studios featuring in the top 100.

The second placed studio, troubled US outfit Infinity Ward, pulled in £125.58 million – enough for first place in many years past, but today not close enough to match Nintendo.

In fact, Nintendo’s £203.63 million had single-handedly matched the entire combined sales of every UK studio in the Develop 100.

Of the five major Nintendo titles that contributed to the impressive result, Wii Fit took the largest sum, at £47.34m. The rest was split between Wii Sports Resort, New Super Mario Bros. Wii, Mario Kart Wii and Wii Fit Plus, which all made between £20 – £30m.

Despite these encouraging results, the company hit upon a rocky spell in fiscal 2010, reporting losses of 18 per cent internationally.

Considering the huge lead the firm still has on all of their nearest competitors, however, it seems unlikely that they will be making any sweeping reforms to their business model in the near-future.

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