PR boss Dennis Heinert explains why quality is the key to success in free-to-play

Develop Awards 2015: Partner Spotlight – InnoGames

In the first of our spotlights on the companies that help make the Develop Awards possible, we speak to InnoGames’ head of public relations Dennis Heinert.

German developer and publisher InnoGames is an Event Partner for the 2015 Develop Awards, which takes place at the Brighton Hilton Metropole on Wednesday, July 15th. More info on the awards below. 

Partner spotlight: InnoGames

For any readers who might not know you, tell us a little more about your company and its goal.
InnoGames is a provider of free-to-play online games. We focus on long-term motivating games with a spotlight on strategy games. Our best known games are Tribal Wars – online since 2003 –, as well as Grepolis and Forge of Empires.

What differentiates you from similar outfits? What’s unique about you?
Unlike most competitors, we consider ourselves a product-driven company. We believe that the quality of the product is still the most decisive factor in the success of a game. Of course, you also have to market it smartly, but without an outstanding quality, you will not have any chances on today’s free-to-play market.

What excites and/or encourages you about the games industry and games development today?
The gaming industry is extremely dynamic, global and at the same time familial. This is quite a unique mixture.

Regarding the Develop Awards finalists, what does it say to you about the industry and development today?
The variety of finalists shows the variety in the gaming industry. From triple-A to Indie, from retail to free-to-play, from consoles to mobile. I believe that this increased variety made the industry even more appealing in the last years.

Do you have a message for the finalists?
Great job, guys! We’re looking forward to having a great evening with all of you!

About the Develop Awards

This year’s Develop Awards ceremony will be held at the Brighton Hilton Metropole on Wednesday, July 15th. It runs alongside the Develop: Brighton conference, organised by Tandem Events.

You can book your tickets over at, or by contacting Kathryn Humphrey via or call her on 01992 535646.

Other Develop Awards supporters include gold partners UKIE, Amiqus and Unity, table gift partner OPM, drinks reception partner Keywords Studios and event partners Green Man Loaded, LocalizeDirect and Universally Speaking and Develop: Brighton. Unity is also partner for the Micro Studio Award, while Iconicfuture is sponsoring the Use of a Licence or IP Award.

For more information on sponsorship opportunities, contact Charlotte Nangle via or call her on 01992 515303.

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