Words of encouragement from the oldest games trade body in the world

Develop Awards Partner Spotlight: UKIE

In our latest spotlight on the Develop Awards 2014, UKIE CEO Jo Twist tells us why she hopes the tax break will lead to a wave of culturally significant British games.

Trade body UKIE is a Gold Partner at the Develop Awards, which takes place on Wednesday, July 9th. More info below.

Partner Spotlight: UKIE

Year founded: 1989 (Originally as ELSPA) 
Website: www.ukie.info

For any readers who might not know you, tell us a little more about your company and its goals.
UKIE is the trade body which looks after the games and interactive entertainment industry in the UK. We are a membership-based network which helps support, promote and grow games businesses of all sizes both nationally and globally. We speak to government across all political parties to get the right economic, political and cultural ecosystem for games businesses in the UK and we offer a lot of practical help, introductions, and networking as well as free hotdesking and meeting space. We represent the games industry on important issues such as child safety issues and to the media to make sure people outside the industry recognise us as a powerful economic and cultural artform and sector.

What differentiates you from similar outfits? What’s unique about you?
UKIE is the only body which represents all parts of the interactive entertainment industry. Our membership is always consulted widely, all our consultations are published online, we have tactical sub groups on specific issues, and our Board is made up of both globally successful publishers, established UK studios, and small UK indie development studios. We are the most diverse, innovative and inclusive trade body of our sector and we try to be as agile as possible to flex with the needs of our members and the sector at large. This year is our 25th birthday and we believe we are the oldest games trade body in the world.

What excites and/or encourages you about the games industry and games development today?
Our industry leads in innovation and creativity, in content, in formats, in technology, and in business models. With the new generation of consoles still in their early days of release, I am really excited to see the innovation that developers will create with the new technology such as VR. With the introduction of the UK tax relief scheme, which we believe is the most innovative and inclusive in the world, recognising the differences between games and other creative media, we should start to see a wider variety of culturally significant British games. There has never been a better time to make and sell games in the UK.

Looking at the Develop Awards finalists, what does it say to you about the industry and development today?
The creativity and talent from this year’s finalists is world class. No other industry would be able to be able to create the mix of innovation and art that we can. The six new categories added are great additions and have opened up the awards for more diversity than ever before. The games and finalists get better year on year and they highlight how important we are as a sector on a global platform.

Do you have a message for the finalists?
Good luck, have fun and keep innovating. Let’s lead the world and have fun!

Anything else you’d like to add about your company and the Develop Awards
We are proud to be supporting the Develop awards. We make it our mission to support all games businesses so sponsoring these awards is our way of saying thank you and showing our appreciation for the people who are helping to shape our industry for the better.

About The Develop Awards 

The 2014 Develop Awards will take place on Wednesday, July 9th at the Hilton Metropole Hotel in Brighton, and recognises the best innovators and development talent in the UK and Europe.

If you want to attend, you can book single seats and standard or gold tables by contacting Kathryn.Humphrey@intentmedia.co.uk or calling 01992 535646.

There are multiple new awards this year, with a total of 24 prizes up for grabs, while PlayStation 4 lead architect Mark Cerny is 2014’s Development Legend.

There is a host of big names backing this year’s Develop Awards, including Crytek and Deep Silver as Platinum Partners, a slew of Gold Partners in King, UKIE, Amiqus, Keywords International, Codemasters, Perforce, Cubic Motion and Unity, Event Partners Wales Interactive, InnoGames and Tandem Events and Table Gift Partner OPM. Epic Games is Drinks Reception Partner.

For more information on the sponsorship and partnership opportunities still available, contact Alex.Boucher@intentmedia.co.uk or call 01992 535647.

You can find out more about the Develop Awards at the official Develop Awards website.

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