Best New Download IP award for digital champions joins line-up following unprecedented demand

Download prize added to Develop Awards

A brand new prize for new IPs debuted via digital distribution will be awarded to one key European games studio this summer.

We have added a Best New Download IP to the Develop Industry Excellence Awards after unprecedented demand following our open lobbying period.

Just like our Best New IP prize – which remains as part of the award line-up – the Best New Download IP prize will single out the most innovative and original game released in the last year, but this time one that has debuted first via digital distribution.

The last 12 months have represented a watershed of new European made IPs – not just through retail, but online for formats like Mac, PC and iPhone plus via channels such as Xbox Live Arcade, Xbox Live Indie Games, PlayStation Network and Wii Ware.

The Best New IP award will recognise the games released via retail in the last 12 months by European developers.

Finalists for this and all the other awards will be announced on June 3rd.

The awards take place on July 14th at the Hilton Metropole Hotel in Brighton and over 500 industry execs are expected to attend the event, which is now in its eighth year.

There are a number of excellent promotional possibilities at the event that include category and award sponsorship. Contact for more information on how you can get involved.

We’ve also reduced the prices for tables and tickets to make the event as accessible as possible.

Early bird prices, for those tickes or tables booked on or before June 7th, are: Gold Table of 10 – £1,975 + VAT; Standard Table of 10 – £1,750 + VAT; and Single Seats – £175 + VAT.

To book your place at the event contact, or download the booking form – which can be downloaded here.

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