New loyalty scheme to open the doors on Electronic Arts' studios

EA Gun Club grants ‘exclusive developer access’

EA has used its E3 press conference to announce a customer loyalty scheme named Gun Club, which is designed to connect players experiences of shooters like Medal of Honor and Battlefield: Bad company.

What that mean’s for EA’s army of developers is getting a bit closer to the end user – something some readers might consider a rather daunting prospect.

Gun Club members can also gain access to special in-game content , early access to beta tests and demos, and a range of news offerings.

“This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty," says Jeff Karp, who serves as,you’ve guessed it, senior VP of marketing at EA. "The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans.

“Today, we are launching the Gun Club with Battlefield: Bad Company 2 and Medal of Honor – two of the hottest titles coming out this year… and this is just the beginning.”

Developers can get a taste of what they are in store for at the official Gun Club website.

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