Gamebryo firm Emergent Game Technologies continues to expand: it has signed Mike Cox as director of developer relations for Europe, Middle East and Africa.
Cox was most recently head of Kuju’s Chemistry studio.
He has almost two decades of experience having worked on the production of over 50 titles on all platforms, including titles for EA.
Emergent says that in his new role Cox will ‘lead and manage the EMEA sales team, work to expand Emergent’s reach in Europe and the UK, increase its business pipeline and shape the company’s overall global account management strategies, including in-territory support and custom development’.
Cox will also consult with studios planning to use Emergent’s technology, plus build relationships with potential publishing and middleware partners.
“My experience in the videogame industry has allowed me to work on several engine solutions and it’s refreshing to now work with a technology designed from the ground up to provide an advanced workflow solution for developers that doesn’t create debugging issues or end game problems,” added Cox “Considering what goes into creating a AAA title, it makes sense to develop on technology that encourages creativity.”
Katie Morgan, Emergent VP of sales and marketing, added: “Aside from Mike’s impressive resume, he brings an understanding of the challenges developers are facing.
“As Emergent begins shaping the new face of AAA games and drives to deepen our relationship with the development community, we look to Mike to lead the charge in EMEA to provide an unprecedented level of support throughout the development process.”