Sony’s strategic content director moved into independent development last year

Former PlayStation indie advocate Shahid Ahmad joins Double Eleven board

Shahid Ahmad, the former head of strategic content for PlayStation in the UK, is to offer his advice to British developer Double Eleven.

Ahmad was best known for bringing a number of indie titles to the PlayStation platforms and championing smaller games such as No Man’s Sky, Velocity 2X and Boundless.

Late last year he returned to independent development, forming studio Crescent Code in December.

He has now joined the board of Middlesbrough’s Double Eleven, where he will serve as an advisor.

The studio has brought Goat Simulator and Limbo to PS4 and Xbox One, and is currently working to ramp up its servers to include publishing alongside port work and IP creation.

Ahmad previously worked with the studio during his time at PlayStation.

"Shahid’s incredible insight and background in the arena of independent development and publishing is overwhelmingly beneficial to Double Eleven; we’re so pleased to welcome him to our advisory board," commented COO Mark South.

"Shahid’s role in elevating independent games as a whole to the mainstream audience is remarkable, so it’s a great honour to have his guidance as Double Eleven continues to grow in the games space.”

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