Profit of £18 million for the leading UK group

Free MMO Runescape makes £38m in a year

Free-to-play MMO Runescape earned its developer-publisher Jagex over £38 million in revenues in the 12 months leading up to March 2009.

That’s a profit of £18 million, according to records held at Companies House.

The figures were unearthed by Games Brief, and go some way to showing that free-to-play models can still be hugely profitable for companies that handle the method correctly.

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