Friend referral system brings more than 100k new players in just over a month

Free-to-play Tribes ascends past 1m downloads

Just a month after launch, the free to play shooter Tribes: Ascend has clocked 1.2 million downloads just over a month after its April 12 release.

The online shooter is the latest in the series that made its debut in 1998, and is developed by independent studio Hi-Rez, a Georgia-based team of 53.

With a unique take on free to play that offers customers the ability to earn unlocks with experience, or get them immediately with a purchase, the game is challenging assumptions about the genre.

"Our philosophy is to focus first on making a fun an engaging game," Hi-Rez COO Todd Harris told Gamasutra.

"Second, by making it free you create a large audience to play the game. And third, you implement the store so that it doesn’t give any gameplay advantage to a paying player, but it gives a time advantage or a prestige advantage – the latter in the form of cosmetic skins."

Almost a tenth of all users were drawn to the game via the friend referral system, which rewards players for inviting their pals to join them in-game.

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