The wraps have been thrown off Austrian studio Games That Matter at a press conference in Vienna today, to reveal that the company put together by the founders of Rockstar Vienna will aggresively pursue a 'Hollywood model' approach to games development.

Games That Matter unveiled

Games That Matter plans to develop, buy, and license game concepts – the team will prepare production of each project (includinng its goals, brands, financing, technologies, and schedules) before managing the production itself via a number of external production companies.

The company has been formed by Hannes Seifert, Niki Laber and Jurgen Goeldner. Seifert and Laber formed Neo Software, which was acquired by Take Two to become the now closed Rockstar Vienna. Goeldner was responsible for founding Funsoft.

“In my 20 years in this crazy industry I worked on original IP as well as licensed properties,” said Hannes Seifert, who takes the rol of managing director and executive producer.

“With our new approach to game production we bring together ideas, investors and developers and help companies of all sizes to work with us on breathtaking titles without forcing them to grow to death.”

“We are going to expand the variety of finance models. Investors can participate in the actual IP without being forced to bear operative costs of a studio beyond the project.” added Niki Laber, business development manager and managing director.

“We will be able to offer publishers a finished game at a specific point in time without the risk of financing. And we offer investors a high return and long life cycle of their investment. We do not see investors as necessary evil, but as vital partners in production. And as such partners they deserve a fair share of a game’s success.”

Jurgen Goeldner, who dealt with Niki Laber and Hannes Seifert in the Austrain games industry for the past 15 years, said: “First reactions at major publishers showed clearly that there’s a high acceptance of Games That Matter’s new models and that the company is on the right track. Distinct product quality combined with an innovative financing model are more than welcome. The Games That Matter’s team’s track record and history also helped to open doors.”

An exclusive interview with MD Hannes Seifert will be published in the February issue of Develop, released on February 1st.

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