Data firm launching new user research platform alongside its brand refresh

GamesAnalytics rebrands to DeltaDNA

Edinburgh-based consultancy firm GamesAnalytics has rebranded itself to DeltaDNA as it prepares to launch a new data analytics service for the games industry.

The service, which shares the name of its new rebrand, has been described by the company as the games industry’s “first dedicated real-time personalisation and player insight platform”.

It claims that on average less than 40 per cent of players return to a free-to-play game after just one session. With that in mind, as well as rising development costs, it says is it believes its service will allow developers to improve player engagement and their game’s lifetime value.

Free-to-play Games, social casino and real money gambling will all be served by its new Player Relationship Management (PRM) platform.

The service includes performance dashboards, 3D segmentation including data visualisation, real-time targeting, A/B testing as well as analytics tools such as funnels, slice and dice and data mining.

“Using DeltaDNA to build your Player Relationship Management strategy can on average increase engagement by as much as 50 per cent and game revenues by 30 per cent,” said the company in a statement about its new service.

The company added that it aims to help publishers and developers to “understand different player behaviours and create personalised experiences by targeting individual players in real time”.

The core version of DeltaDNA will be available for free while premium modules providing extra data insight and personalisation tools will be priced at a flexible monthly licensing model that scales with a developer’s project.

DeltaDNA plans to unveil its new platform at GDC in San Francisco later this month. You can also find them exhibiting at stand #814 in the South Hall.

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