Electronic Software Delivery for Gaming offers download aid and metrics insight

GDC11: Akamai launches net games publishing kit

Cloud optimisation services firm Akamai Technologies has unveiled an online gaming solutions package for devs called Electronic Software Delivery for Gaming.

Akamai has said that the package, which comprises the Akamai Download Manager, Akamai Download Analytics and HTTP delivery, ‘leverages the strengths of the Akamai network to enhance a consumer’s game download experience and increase download completion rates for publishers.’

The package is targeted at working with ‘try-before-you-buy’ MMOGs and free casual games. Akamai has also talked-up the download metrics and consumer behaviour information it makes available to publishers, as well as its business support models.

“The Internet has transformed the gaming industry and presented new opportunities for game distribution and monetisation,” said Akamai senior product line director Reynold Harbin.

“Online and digitally-distributed games have advantages over the traditional software-in-a-box retail model, including more efficient game distribution, global reach, more social gaming experiences, and the opportunity for innovative, new business models.

“Akamai’s gaming solution was developed to help game publishers avoid the challenges of the Internet, thereby playing a key role in their online growth and success.”

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