How can your game make money in app stores?

Monetising Mobile takes place on Wednesday May 26th at BAFTA, 195 Piccadilly, London. It has been conceived by Develop’s sister publication ME to give practical advice to developers, publishers, brands and IP owners about the huge commercial opportunity presented by the mobile app.

You can find out:

* How to use the world’s biggest mobile ad network to insert ads into your app, and get paid

* How to use leaderboards, matchmaking and other community tools to make extra money from a loyal app audience

* How to use other popular apps as a distribution channel for yours

* Which app store provides the best options for your app

* How Shazam used apps to get 75m app users

* How to track your app’s performance across multiple stores instantly

* How in-app payments can help you give away your app and make money later

There’s also a chance to hear from Voda, O2, Nokia, Intel, RIM and others – and to meet them during the networking period. The action starts at 4.30 and finishes at midnight – and includes drinks and dinner.

At £229, Monetising Mobile costs about one fifth of the usual amount for an industry conference.