Humble Bundle charity games retailer acquired by IGN

The pay-what-you-want games retail service, Humble Bundle has been acquired by entertainment media company IGN.

Although no details have been disclosed, the service is going to benefit from the resources IGN has available. The retail service raises money for charity with its collated game bundles which offer tiered payment options for purchases, including a base tier which allows customers to pay what they want honour system. The Humble Bundle tiers have raised $106 million for charity from sales of games, books, comics and software.

"We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity," said Humble Bundle co-founder and CEO, Jeffery Rosen. "I can’t think of a better partner than IGN to help Humble Bundle continue our quest. We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.

"John [Graham] and I started Humble Bundle from our childhood homes. When our parents found out that our “big idea” was basically the honour system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there.

IGN is an entertainment media brand owned by digital media group Ziff Davis (a division of J2Global) and publishes gaming and entertainment content across social media, Snapchat, YouTube and its own websites as well as bespoke apps. Its international expansion has been it reach many new areas globally with content available in 21 languages.

An interview with IGN co-founder Peer Schneider about the company’s constant evolution can be read in this week’s issue of MCV.

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