Global mobile advertising network InMobi has announced that it has reached over one billion unique mobile devices.
The milestone was achieved during Q4 2014, and makes InMobi the first mobile-focused ad platform to achieve this.
And these devices are spread around the globe. 43 per cent of them come from North America and Western Europe, while Asia Pacific accounts for another 38 per cent of InMobi’s audience.
InMobi is used by a variety of brands and app developers, including Game of War: Fire Age developer Machine Zone.
The platform’s stats show the average consumer with devices connected to the InMobi network has "six or more touch points with InMobi on any given day". 16.5 per cent of gaming users have four or more touch points.
"Our commitment to creating a rich and unique mobile ecosystem is what sets us apart and has helped us reach this milestone," said InMobi founder and CEO Naveen Tewari. "We are reimagining advertising at its core and now, with over one billion devices on our network, we are well-positioned to deliver on that promise."