German publisher aiming to expand market share in burgeoning region

InnoGames opens Sao Paulo office

Online games publisher InnoGames has opened a new office in Sao Paulo, Brazil.

The new branch has been formed to help the company expand its market share in the booming region, which it states has become increasingly important to the online game industry.

Former Sulake country manager Marcus Imaizumi will head up the subsidiary.

"We see Brazil as one of the largest growth areas in the world at the moment,” said InnoGames COO Michael Zillmer.

“The development of its infrastructure – especially in terms of the internet – has proceeded fast in recent years, largely due to the upcoming 2014 FIFA World Cup and 2016 Olympics.

“We do believe, however, that success in this market rests on local knowledge and local contacts. This will be Marcus Imaizumi’s task. He sees excellent opportunities in South America for InnoGames: the existing user base is a big advantage for us because we don’t have to start from scratch. We will put our focus on community management, and particularly media and payment partners to identify additional acquisition channels."

Inno Games currently employs 200 people at its Hamburg headquarters, with plans to expand its staff count across all departments by 50 per cent during the next year.

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