SCE Strategic Content boss and indie champion will discuss how devs can fight for attention

Interface: Sony’s Shahid Ahmad to deliver closing keynote

Shahid Ahmad, director of the Strategic Content division at Sony Computer Entertainment Europe, is the latest speaker to sign up for the live stage element of Interface.

Interface is a brand new games event from the teams behind Develop and MCV, which aims to bring developers together with publishers to pitch games and potentially forge new partnerships.

Ahmad will deliver the closing keynote for the live stage element, a full day of speaker sessions and panel discussions on how developers can get their games funded, discovered and publishers.

Drawing on his years of experience working with indie developers at PlayStation, Ahmad will talk about the biggest problems that studios face when fighting for attention – not only that of players, but also potential partners.

Yesterday, we announced Execution Labs’ Jason Della Rocca will deliver the opening keynote. The Interface live stage is presented by Pollen VC.

To find out more about Interface, or to register your place, head to

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