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New data from Kantar Worldpanel suggests that the launch of the iPhone 5 has propelled iOS back into the leading position in the US handheld market.
For the 12 weeks ending October 28th iOS claimed a 48.1 per cent share of US smartphone sales, leaving Android with 46.7 per cent.
62 per cent of Apple handset sales come from existing Apple owners upgrading to a newer device. 13 per cent are customers switching from Android. 92 per cent of existing Apple owners said they will choose an iPhone the next time they upgrade.
It’s a different story in Europe, however, with Android claiming an 81.7 per cent market share in Spain and 73.9 per cent in Germany. In the UK Android enjoys just 32.7 per cent of the market.
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