The Apple device's honeymoon period may be drawing to a close

Is a new iPhone enough?

In the wake of yesterday’s announcement that Apple are to release a new model of the iPhone, today’s new feature looks at what the industry needs to do to assure that the hugely popular gadget continues to be a success.

In his piece, Owain Bennallack questions how successful the iPhone really is, addressing a number of issues including the proliferation of apps priced at under £1 when early talk suggested $25 games.

"Price deflation hasn’t been the only hiccup," said Bennallack. "Congestion in the marketplace has led to calls for everything from a revamp of the store’s categorisation and listings to premium sections and a ban on free or Lite software. More pragmatic iPhone developers have explored off-store marketing to drive App Store sales, as well as giving games away for free, though such approaches clearly have implications for margins."

Looking forward to the iPhone’s future, Bennallack added: "Given that the App Store owes much of its success to its simplicity, it will be interesting to see how both consumers and Apple handle the increasing complexity of the iPhone universe – whether you’re a telecoms rival, a game developer, or one of the many Develop readers who wishes to go on loving your iPhone."

To read the full feature, click here.

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