Mark Gerhard to highlight the benefits of individualism at event's Business Track

Jagex CEO to keynote at Develop Conference

Jagex CEO Mark Gerhard is to keynote the Business Track at July’s Develop Conference.

In his session, titled ‘Jagex’s Indie DNA: How Jagex Did Everything Right by Doing Everything its Own Way’, Gerhard will explain why a proprietary approach to almost every aspect of the Runescape developer’s business has made it one of the UK’s most successful game companies.

Gerhard joined Jagex as CTO in February 2008, before being promoted to CEO at the dawn of 2009. Since then he has guided the company through a period of ongoing growth. At the end of last month Jagex founders Andrew and Paul Gower, who have amassed a fortune of £138 million, were recognised in the Times Rich List as the country’s 483rd wealthiest moneymakers.

The Develop Conference is the UK’s leading industry gathering, and takes place from July 13th to 15th this year. To register, or for more information on the event, which plays host to the Develop Awards, visit the official website.

Other Business Track sessions at the 2010 Develop Conference include:

Business: Burn Zombie Burn One Year On: Marketing, Sales and Making Money
James Brooksby, studio head, doublesix

The Lowdown on Downloadable Content
Chris Bruce, Senior producer, SingStar Team, Sony Computer Entertainment Europe

Panel: Meet the Press: How to Make the Games Media Work for You
Chair: Johnny Minkley, editor, Eurogamer TV
Broadcasting Their Intentions: TV Tunes into Games
Alice Taylor, commissioning editor, Education, Channel 4 
Dave Anderson, BBC World Wide Games

An Overview of the Stereo 3D Marketplace
Jon Lee, technical director, BTV
Susan Tunstall, business development manager, BTV

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