Candy Crush Saga leads developer's move to portable platforms steps up its focus on mobile

Social game maker is stepping up its focus on mobile development.

The social game maker, which has primarily released social games via the web and Facebook, is moving its titles to mobile, led by its most popular Facebook game Candy Crush Saga.

The match-3 game has almost five million daily active players on Facebook, making it one of the largest social games on the platform.

“Candy Crush Saga has been an extremely successful game on Facebook since it launched on the platform earlier this year – quickly becoming a Top Ten game,” said Riccardo Zacconi, CEO and co-founder of

“And, with over 50 per cent of Facebook’s users connecting from their smartphones, Facebook has become a critical component of mobile app discovery as we look to release more Saga games on mobile.”

The game is available for iOS devices via Apple’s App Store. is also touting its “complete synchronisation” with Facebook, which promises to sync player’s leaderboards, scores, progress and virtual goods seamless across both platforms.

“Facebook’s mobile discovery features are creating more opportunities for developers like to provide people with consistent gameplay with their friends across screens,” added Sean Ryan, director of games partnerships at Facebook.

Presently, is hiring for game developers, product managers specifically for mobile at their London, Romania and Stockholm offices. has previously brought one of its Facebook games, Midas Miner to iOS, though with minimal impact.

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