Rebranded central London Wii-specialist boasts new deal with Sega

Kuju London reborn as Headstrong Games

Kuju’s London studio has been rebranded and is now known as Headstrong Games.

The move follows 12 months of decentralisation at the company which has seen its Brighton and Sheffield studios take on new names – Zoë Mode and Chemistry – while new studios such as Nik Nak and Doublesix have opened. Each boast individual identities and specialisations.

Headstrong Games will continue to focus on character action games for the Nintendo Wii – its most recent game was Battalion Wars 2, published by Nintendo itself – and is also looking to do new deals with publishers ‘on licensed products, existing IP or to develop new ideas’. The team already has a deal in place with Sega on a soon-to-be-announced project.

“We have the ideal opportunity to build on a solid foundation at Headstrong and we have some great projects in development,” commented studio head, Bradley Crooks.

“The studio has a real advantage on the Wii due to our experience with both single-player and multi-player development and we can get projects up and running quickly with our mature technology and tools.”

Ian Baverstock, CEO of Kuju Entertainment added: “Headstrong is the final ‘piece in the puzzle’ for Kuju’s offering in the UK. As action specialists they complement the other studios that have already rebranded and together offer publishers a full service solution to their development needs.”

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