Xbox Live boss says streaming machines wonâ??t be mass-market â??for the foreseeable futureâ??
LGC 09: Microsoft writes off threat of streaming tech
Microsoft has dismissed the possibility of streaming technology such as OnLive and Gaikai damagaing its Xbox business “for the foreseeable fututure.”
Speaking at London Games Conference this evening, Xbox Live EMEA boss Jerry Johnson told BAFTA HQ – packed by industry delegates – that streaming tech was “not on an accelerated timeline".
“I think streaming technology is something that [the industry] is betting on longer term,” he said. “Right now I don’t believe that technology can scale out against the experience we can offer on a local machine.
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The evolution of video games technology has continually foreshadowed evolution of mass media and we’re now on the cusp of another leap forward - except this time change will be driven by software and creators, rather than hardware…