Mobile tech provider aims to give developers a ‘pain-free route to market’ with Marmalade Play

Marmalade opens game publishing division

Marmalade has launched its own dedicated publishing division, Marmalade Play, to provide game developers with a “pain-free route to market”.

Marmalade Play will give participating developers access to support on quality assurance, monetisation, interface design and number of other areas, many of which are vital for shipping a polished title.

The company’s suite of mobile tools is also included, as are the technology and relationships to get developers’ games on to a wide range of app stores.

Marmalade has cemented the launch of Play with an agreement to publish a number of Activision-owed titles, the first two of which are The Activision Decathlon and Blur Overdrive.

Both titles will be available on Google Play later today and on Apple’s App Store from November 1st, with further platform versions to follow.

“Marmalade has been steadily growing its publishing activity over the past few years to bring well known and hit titles to multiple platforms and the widest range of players possible,” said Massimo Caporale, head of Marmalade Play.

“Today we underline this by bringing these amazing Activision titles to market at the same time as creating our new publishing division. We look forward to Marmalade Play further strengthening its position as a leading publisher of top class, cross-platform content.”

This publishing division is the latest step in the mobile middleware provider’s expanding enterprise, which includes its own in-house studio.

Earlier this week, entertainment company Endemol opened a publishing division of its own.

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