Nintendo 'has to balance cost of new screen and aggressive pricepoint'

Miyamoto: Wii U tech won’t push far beyond rivals

Nintendo is not building its next generation console with the most expensive high-end tech, the company’s development boss Shigeru Miyamoto has said.

Nintendo needs to carefully balance Wii U’s new features with its final price point, Miyamoto said.

“Nintendo is an entertainment company,” he said, “we’re very sensitive to pricing because people have generally only a certain amount of their spending that they’ll devote to entertainment.”

His comments come amid growing calls for Nintendo to manufacturer a machine of comparable specs to Microsoft and Sony consoles. Third-party studios and publishers, in particular, could benefit from familiar console specs.

In a newly-published interview with Gamespot, Miyamoto was keen to explain the delicate balancing act Nintendo is undergoing.

“There are certain price points where parents may not be willing to purchase at,” he said.

“But at the same time, you have these technological advances and those result in increasing costs.

“And so I think that in terms of companies that really look very carefully at what is the best balance between price and possibility in terms of the hardware, Nintendo is the company that’s going to probably pay the most attention to striking that right balance,” he added.

Wii U’s newest innovation – a tablet-like control device – is however a ‘reckless’ addition to Nintendo’s finely-balanced equation, Miyamoto said.

“What we’re trying to do this time is include this tablet-like device – this controller with the screen – which is I think maybe to a certain degree somewhat reckless.

“We’re trying to do that by finding the right balance between the CPU and the GPU, the graphics processor, and bringing all of that together with the ability to take advantage of the HD capabilities of the system, and wanting to do the most that we can on that front as well.

“We’re very sensitive, of course, to trying to do all of this at an appropriate price. So I don’t know that we would be able to sit here and say that it’s going to necessarily dramatically outperform the systems that are out now. It’s part of the balance that we strike in terms of trying to find entertainment that is new and unique.”

The full technological potential of Nintendo’s next-generation system is a matter of debate.

Several sources speaking anonymously to Develop say the hardware specifics are yet to be finalised.

Unreal Engine and CryEngine 3 are said to be supported on the console, primarily due to the Wii U allowing for programmable shaders.

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