ArtCraft Entertainment by former devs of Ultima Online, Shadowbane and Star Wars: The Old Republic

MMO veterans open new studio

Experienced MMO developers have opened a new studio that aims to offer a fresh take on the crowded genre.

The new company, ArtCraft Entertainment, has been set up by J. Todd Coleman and Gordon Walton, GamesIndustry reports. And the pair have hinted at their vision with an online manifesto.

"I don’t want to kill more rats, fill another experience point bar or collect another meaningless badge," it reads. "I want to play a game, against players where my actions, my decisions and my skill my determine if I win or lose.

"Allies. Enemies. Alliances. Betrayal. Risk. Conquest. To compete with thousands of other players for a chance to claim the throne. Even if I lose, the experience won’t feel hollow. I don’t want another worthless trophy.

"I want to play to crush."

The last couple of paragraphs hint as something akin to Game of Thrones, which fits with the regal banner found at the bottom of the page (pictured above).

Whatever the duo is planning, you can register for more information below the manifesto. A countdown suggests a more detailed reveal in 53 hours (at the time of writing).

Walton has been developing games since 1977, including five years working on Star Wars: The Old Republic. He has also managed Ultima Online and The Sims Online.

Coleman, meanwhile, co-founded Shadowbane creators Wolfpack Studios. He has also worked at KingsIsle Entertainment.

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