EA Sports president to address the challenges in reinventing brands

Moore to keynote at Edinburgh Interactive

EA Sports division president Peter Moore has been confirmed as a keynote speaker for the Edinburgh Interactive Festival 2009.

Moore will be delivering a keynote cantered on the challenges of reinventing the EA Sports brand.

“I am honoured to be invited to deliver the opening keynote at the Edinburgh Games Festival,” said Moore.
“This event is a milestone on the interactive entertainment industry’s calendar, and I look forward to contributing to this year’s discussions.”

The Edinburgh Interactive Festival is promising a lively schedule that spreads across a number of industry sectors such as social networking, mobile entertainment, education, music, film and television.

“We are delighted Peter has agreed to give this year’s Keynote. He is one of the industry’s global leaders and his presence at Edinburgh is an indicator of the importance and influence of the Festival,” said Chris Deering, Edinburgh Interactive Festival Chairman.

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