New study shows more than half of all Americans aged 18 to 49 play on dedicated games devices

More female console owners in the US than male

A new study from the Pew Research Centre has strengthened the argument that console content makers should be making more effort to appeal to females.

Its Technology Device Ownership 2015 report shows that 42 per cent of US women own a games console compared to 37 per cent of men.

In total 40 per cent of US adults own a console. Ownership is more likely the further you go down the age brackets, with 56 per cent of 18-29 year olds having a console compared to 55 per cent of 30-49 year olds, 30 per cent of 50-64 year olds and eight per cent of those aged 65 or over.

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