French studio continues relationship with IGA

Nadeo signs three-year in-game ad deal

Developer Nadeo has signed an exclusive deal with IGA to place in-game ads in its Trackmania racing title.

It’s the second time the France-based studio has teamed with IGA for dynamic ads in Trackmania. Under the agreement, Trackmania Nations Forever will be served with in-game marketing for three years, helping pioneer a free-to-play ad-supported business model. The game will be free to download and play when it arrives next year.

“After the success we had in the first TrackMania Nations, it was a clear decision to partner with IGA for Trackmania Nations Forever,” said Florent Castelnerac, director at Nadeo.“We are looking to deliver the best and most beautiful game we can. Thanks to dynamic in-game advertising, we have the chance to make it free and instantly gather a maximum number of players across the world, from all nations, with a spirit of fun and sport.”

Added Justin Townsend, CEO of IGA Worldwide: “Advertisers, game developers, publishers and consumers are seeing the measurable benefits of serving dynamic advertising into premium games, and Trackmania has proven that the free-to-play model can deliver incredible results.”

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