Magnus Jansson and Erik Öhrner, founders of animation studio Assorted Nuts, have opened the doors to The Nuttery Entertainment, a games studio with a "digital-first and fan-centric" approach that is aiming at emerging platforms and markets.
That’s a lot of buzzwords gathered in one place, but Jansson, who will take on the role of CEO of The Nuttery Entertainment, clears it up in a press statement: "We are looking to create great content for an audience with new and changing media consumption patterns. The studio will be digital-first but also fan-centric in creating content, involving the audience from the development stage and onward. With all the new platforms emerging, so does the tremendous opportunities to create fans in new ways."
The studio announced itself at the GDC Expo in San Francisco, alongside the premiere of its first game: Whiskey ‘n’ Zombies.
The game is set in the Deep South of the US, with four individuals who aren’t big fans of each other find themselves stuck in a zombie apocalypse. It’ll be a four person co-op console/PC game, which might seem familiar and no doubt there’s an upcoming comparison Whiskey ‘n’ Zombies is going to have to try and evade as it moves towards launch.
"The reception from players and fans have been great and we look forward to developing the game further with everybody. Whiskey ‘n’ Zombies is our first announcement but we have even bigger things coming up. We have incredible partnerships with major brands and bleeding-edge technology companies for our upcoming. It’s a diverse slate but what connects them to us as a studio is the inclusive and fan-centric development process and going digital platforms first." says Erik Öhrner, COO at The Nuttery Entertainment.
The game is expected to release in late 2017.