Casual games firm looks to "revolutionize how games are developed and distributed" with new corporate structure

Oberon unveils new I-play identity

Oberon Media has unveiled a new unified publishing division which unites its online, mobile and TV casual games interests.

The consolidated I-play brand is designed to show the wide portfolio of products the firm produces.

Oberon has acquired I-play and interactive TV games firm PixelPlay in recent months. SInce then the company said it had ‘undergone a strategic transformation that now has it positioned as the world’s first company to deliver integrated casual games solutions across all ‘three screens’: online, mobile and TV.’

“By unifying our various publishing efforts under the I-play brand, we now have the ability to publish content across three mass-market consumer platforms, and do so in a powerfully integrated manner that will revolutionize how games are developed and distributed in the casual games sector,” said Don Ryan, SVP of publishing for Oberon Media, who will run the new unified publishing operation.

A key part of the new brand is the unveiling of a new consumer site at www.iplay.com – the US version is already open with a European one to follow shortly.

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