Ouya is ditching its requirement for developers to offer part or all of their game for free, previously a key cornerstone of the console.
As reported by Eurogamer, Ouya head of relations Kellee Santiago said obligating developers to provide a free trial did not always work, and admitted there had been calls for it to be dropped.
The change will come into affect from next month.
"The requests were coming from them that it was restrictive for certain kinds of content that they were interested in bringing to Ouya," she said.
"Not every genre lends itself to having a demo or a tracked section or microtransactions."
The news comes as the company has also announced Ouya Everywhere, an OS that will enable consumers to access its library of games on systems other than an Ouya console.