Game development news

Dark Water dev opens in Derry

A new studio has opened up in Northern Ireland - and it has already scored backing from the the Department of Enterprise, Trade and Investment for its first project.

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Google considering in-game advertising

The Wall Street journal has reported that Google is thinking of buying into the in-game advertising space via the acquisition of US company Adscape - and the deal could be done as soon as next week.

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Countdown ticks towards GDC deadline

The January 31st early registration deadline for March's Game Developers Conference is fast approaching - and the event is shaping up for the biggest outing in its 20-year history.

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Pixel-Lab proposes â??British Games Instituteâ??

Games consultancy Pixel-Lab has warned that the ideas for a UK Games Academy would fall short of industry needs – suggesting instead that the government backs the founding of an organisation comparable to the British Film Institute.

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IGA debuts ‘groundbreaking’ tech

In-game marketing firm IGA has updated its propriety ad-delivery technology, Radial, saying improvements to the system are a world first for one of the fastest-growing advertising sectors in entertainment.

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