Decline beginning for mobile location-based phenomenon

Pokemon Go daily user count falls by 15m

The number of people playing Pokemon Go every day has dropped by around 35 per cent from the game’s peak.

Bloomberg reports that Axiom Capital Mangement data shows that daily active users peaked at around 44m in the middle of July. A month later that had dropped to around 29m.

Axiom analyst Victor Anthony concludes from this that "the declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on [other apps]” and even that "the data is already showing declining interest in augmented reality, whereas interest in virtual reality remains high".

MCV has the full story, and a graph.

About MCV Staff

Check Also

ELAM opens student games lab in collaboration with Creative Assembly

“We are so happy to launch this new dedicated games education space and to welcome the trainees to learn and grow their skills there."