Publisher admits it needs to 'adapt to the changing business environment'

Sega profits fall 6.6 per cent

Sega Sammy’s income has dropped slightly due to sluggish video game sales in Europe and the US.

For the nine months ending December 31st 2011, the publisher’s net income was £284.7m, a slight drop of 6.6 per cent compared with the year before.

The firm enjoyed strong sales from its amusement and Pachinko businesses, which has been recovering from supply issues and electricity shortages caused by the Japanese Earthquake and Thai floods.

Console game sales performed solidly in Japan, but worldwide sales remained slow due to ‘adverse market conditions.’ In total 4.4m games were sold in the US, 6.37m was sold in Europe and 1.8m sold in Japan.

Mario & Sonic at the London Olympic Games was the top seller, shifting 2.4m copies. Followed by Sonic Generations with 1.6m sales.

Once again, Sega admits it needs to ‘adapt to the changing business environment’, which includes taking advantage of smartphones and social networks.

Article originally appeared on MCV

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