New IP in a tough market means that players will need to try before they buy, says Singularity producer

Singularity demo â??absolutely criticalâ??, says Activision

Activision has explained that it’s “absolutely critical” that a game like Singularity is given a demo before its full release.

According to Activision’s producer for Singularity, Kekoa Lee-Creel, the sci-fi oriented FPS is facing a number of challenges.

“The shooter market is saturated, it’s tough to break in right now when there’s a lot of great, well-established franchises,” he told Develop in an interview published today.

Faced with such a tough market, Kekoa has explained that the unique properties of Singularity can be best conveyed by showing rather than telling.

“We’re definitely on track to release a demo,” he said. “That’s absolutely critical. It’s so hard to convey how a game feels, but I have confidence that once we can cross that threshold I think we’re good.”

The game, developed by Raven Software, is set for its PS3, Xbox 360 and PC release in 2009.

The full interview with Creel can be found here.

About MCV Staff

Check Also

IRL – tickets now on sale, nominations open – join us at the comeback industry event on September 16th

IRL will be a casual, inclusive event, designed so that anyone and everyone in the industry can attend, meet colleagues, network, and applaud our collective efforts