The move comes following the success of its Developer World program for developers in other territories and languages and the handset company said the Chinese version also helps fuel both Sony Ericsson’s growth in the region and the rise of strong China-made mobile content for its wireless devices.
With China’s smartphone market growing quickly, and the territory being strong for mobile overall – recent reports have said mobile music reeves in the country are higher than traditional music sales – the move makes sense.
Developer World is designed to help third party developers by providing support and guidance from the initial application idea through to development and uploading to a SE portal. Sony Ericsson has also added a Chinese section to its online resource of technical documentation and tools.
"Sony Ericsson is not only committed to the development of easy to use mobile phones and accessories with attractive design and innovative functionality, but also attaches significant importance to providing fun, practical and innovative content, applications and services with our products. By doing so, Sony Ericsson can offer key operator customers an attractive value proposition and consumers a rich multimedia lifestyle experience," said Gunilla Nordstrom, president of Sony Ericsson China.
"Sony Ericsson Developer World has been very successful globally and important in order to stimulate and support applications development. Its official launch in China further showcases the company’s long-term commitment to the China market."
The Chinese resources for Sony Ericsson Developer World can be found at www.sonyericsson.com/developer/china