Birmingham-based developer Soshi Games has raised £285,000 through equity crowdfunding platform SyndicateRoom.
The website enables members to co-invest in start-ups alongside existing investors, in Soshi’s case Midven and other private investors.
Since the Music Festivals Game developer was founded in 2010, it has raised more than £1.4 million. Through crowdfunding, the developer hopes to secure more investment throughout the year.
Soshi Games said it hoped to use its latest funding to further expand its team and operations.
“We’re gamifying the music industry. I envisage a world where the whole idea of an album cover, a CD insert, and the static imagery you still see online being used to promote albums today, being transformed to a much more interactive, engaging experience," said Soshi Games CEO Cliff Dennett.
"Albums will evolve with their player bases over time, with new micro games launched that provide an interactive medium for gamers who love their music to uncover a more enhanced experience.
“There is such a close connection between games, handheld devices and music consumption and we’ve brought together the best of these to create the Soshi Games business model. Our games enable popular acts to engage with their fan bases and earn money at the same time, but our aim is actually to launch a brand new artist globally through one of our games."