How one email transformed the London animation studios business

SPOV celebrates a return to active duty

Speaking to Develop for today’s London Special profile, Shoreditch animation studio SPOV confirmed that it is onboard for the next Infinty Ward project.

Previously SPOV created a substantial amount of in-game content for Infinity Ward’s Modern Warfare 2, contributing numerous cinematics to the hugely popular game.

"We’ve been fortunate enough to be re-hired by Infinity Ward to do it all again,” revealed company founder and former freelance artist Allen Leitch, who also admitted that SPOV’s success is founded on the fortune granted by a single email.

“We owe all of our recent success to one man. His name is Michael Boon, technical art director at Infinity Ward," said Leitch. "Michael saw some work of ours on a TV series called FutureWeapons on Discovery and sought us out via the show’s production company. Michael asked if I’d be interested in getting involved with their game, and obviously my response was positive to say the least."

To read the full profile, and learn how a small team set up by a single freelancer managed to work on one of the biggest entertainment products of all time just a short while after being set up, click here.

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