Newly founded UK mobile developer Trailmix has received $4.2m in funding from Clash of Clan studio Supercell, itself owned by Chinese gaming giant Tencent.
London-based Trailmix was created in December 2017 by former King VP and head of studio Carolin Krenzer and game director Tristan Clark. They both set up King’s London studio back in 2012 and have now founded Trailmix to combine “great storytelling with the best in free-to-play mobile,” they said in a blog post.
They explained: “There are still so many people who don’t play — they might really get into a TV show, or a book series, but would never assume they can find the same richness and depth in mobile games. We founded Trailmix in December 2017 to change that. Our mission is to make experiences with that richness and depth, while remaining accessible, long-lasting and built to fit into your daily life.”
Talking about the Supercell investment, they continued: “We couldn’t be happier to have them as our investors — not only are they hyper successful, they’re also well known for their integrity and amazing work culture that is based on trusting their teams. They fully understand and support our vision, and have the knowledge and experience to be a great partner and advisor on our journey. We’re in this for the long haul, to nurture and safeguard the Trailmix team for many years to come — and Supercell are right there with us.
“This investment means we can focus on the important things — bringing great people together, making amazing games and having a lot of fun in the process.”
In a statement to PocketGamer.biz, Supercell CEO Ilkka Paananen commented: "We’ve been very impressed with the vision that Carolin and Tristan have for Trailmix. They have a true passion to push boundaries in the casual games genre and bring something completely new to the market.
"At Supercell, we believe that building great games is all about the best teams and great culture. Tristan and Carolin have already done this once and now they will do it again, just better. They are one of the great examples of why London is such a great city to build games in. We are very happy to be part of this new journey of theirs."