Take Two began legal proceedings against the Chicago Transit Authority yertserday, accusing it of pulling ads for GTA IV without explanation.
According to Reuters, the publisher sued the transit authority in Manhattan federal court for violating its free speech and contractual rights yesterday, saying it pulled its posters within days of the ads first appearing on April 22nd.
Take Two accused the authority and its sales agent, Titan Outdoor LLC, of ‘violating a $300,000 (150,000) ad campaign agreement that included running "Grand Theft Auto 4" poster ads on the sides of buses and transit display spaces throughout the Chicago transit system scheduled for six weeks between April and June’.
The suit seeks an order for the transit authority to run the ads as well as monetary damages of at least $300,000.
The advertisements were removed following a report by a Fox News affiliate that questioned why the ad was allowed to run after a wave of violent crimes in Chicago, the suit said.