Activision says shift to longer development times also opens more scope to be creative

Three-year dev cycle gives Call of Duty teams ‘freedom to fail’

The shift from a two-year to a three-year development cycle for the Call of Duty development cycle gives developers more scope to be creative and possibly make mistakes.

"That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate and try new things," Activision Publishing CEO Eric Hirshberg told Joystiq.

"The thing that the three-year development cycle allows is these games have gotten so ambitious, we’re packing so many different modes of play onto the disc.

“To find out which things didn’t work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas."

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