'We've always had a close relationship with Nintendo so we had an advantage in getting dev kits early', says Tony Key

Ubisoft: ‘We intend to be number one on Wii U’

Ubisoft intends to be the number one third party developer on Nintendo’s upcoming Wii U, claims the studio’s SVP of marketing.

Speaking to Gamasutra, Tony Key said the French publisher is planning on releasing numerous games for the next-gen console, much like it did with the Wii and 3DS.

"We have big plans for Wii U. Our intention is to be the number one third-party on Wii U, just like we were on Kinect and just like we were on 3DS," said Key.

"We’ve always had a really close relationship with Nintendo, so I’d venture to say that we did have an advantage in getting dev kits earlier than other people. I’m not saying we got them earlier than everyone, but I do think we got them early.”

Ubisoft is currently developing five titles for the Wii U, including Assassin’s Creed III, Ghost Recon Online and Rabbids.

Key said that Ubisoft is often anticipating and preparing itself for new hardware from console manufacturers, as the time between receiving development kits and console launch is often too short to begin making a game from scratch.

“We’ve always had this affinity for new hardware; we’re always trying to figure out what we would do on that next system,” he said.

“What we’re trying to figure out is: What will it probably be? What will the specs probably be? When we finally get a dev kit or some specs from the hardware company, we’re hoping that we were right.

“For example, we were working with cameras long before the Kinect SDK showed up, so we had a lot of ideas already in play already. It let us be very strong on Kinect. We’ve got a lot of real smart technology guys who have a pretty good handle on what can be done and what can’t be done.

He added: "If you’re lucky, by the time you get a dev kit and by the time you get to launch, you’ve had a chance to build something good because, generally, by the time the dev kits show up – between that time and launch – it’s not enough time to make a whole game. You’d better be pretty far along in your ideas before that thing shows up."

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