Game engine firm purchases video sharing service and GameAds network

Unity acquires Everyplay creator Applifier

Unity has acquired mobile game service provider Applifier along with its game video sharing service Everplay and advertising network GameAds.

Everyplay can be integrated into mobile games to automatically record gameplay, enabling users to share a video of the title to sites such as YouTube, Twitter and Facebook.

The service is said to be growing by over one million new users each month, and currently boasts a user base of more than six million registered mobile players.

Despite the acquisition, Everyplay will still be available for integration into other SDKs not owned by Unity.

GameAds meanwhile will work alongside the Unity cloud and its upcoming cross-promotion network.

“Unity was founded to democratise game development, and we are incessantly searching for tools that can make our community more successful,” said Unity CEO David Helgason.

“By welcoming Everyplay to the Unity platform, we’re arming our developers with an incredibly powerful and authentic way to connect with a rapidly growing community of passionate gamers.”

Applifier CEO Jussi Laakkonen added: “The challenge for today’s developers doesn’t end with releasing awesome games – they also need to attract and retain legions of true fans. We are thrilled to join forces with Unity and, with the help of the incredible Unity community, overcome these important challenges together.”

You can read our full interview with Unity CEO David Helgason and Applifier CEO Jussi Laakkonen here.

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